Post by Mike on Mar 18, 2019 10:33:36 GMT -5
Growth & Penetration
Updated Nov 17th, 2021
Everyone knows that Cash Is King when it comes to Verb's value, but understanding the strategy of a company such as Verb as they continue building their platform and software options is a must. They are making it much easier for enterprise clients and entrepreneurs by keeping the basic platform at the lowest cost possible and adding features like Learn, Attribution, Mail and Pulse for AI analytics everyone will want a subscription for, and while getting Marketplace ready.
When Marketplace is launched I believe revenue will explode!
Notice how the SaaS recurring subscription revenue continues to steadily rise.
When Marketplace is launched I believe revenue will explode!
Notice how the SaaS recurring subscription revenue continues to steadily rise.
"Today, a BIG Launch in Asia" @ 6:20
On the last conference call Rory stated that the company had already started reducing expenses and will continue to do so each quarter going forward until cash flow positive. I think this is very possible and probably due to the bulk of large projects nearing completion such as the integrations for Salesforce and Microsoft, as well as software development costs for the Attribution Feature, MarketPlace and others, all of which needed to be complete before an all out marketing campaign could start.
I fully expect SaaS revenue to accelerate much faster throughout 2021 as more and more people discover Verb's platform and the launch verbTV. And when Verb hosts the live event for MarketPlace "scheduled for mid summer" this is when he will share the success enterprise clients are having with the Attribution feature and MarketPlace. Rory will also be sharing how this will accelerate growth from a percentage of sales.
Verb's New Platform is Ready, Salesforce Integrations are Complete and Verb's Global Marketing & Awareness Campaign is Underway!
Now Verb is flush with cash and they have a full suite of applications and features that will launch with Salesforce, soon followed by Microsoft. See Six Catalysts for Hyper-growth
This is a list of known initiatives they are employing to sell Verb's applications and features much faster.
1 - Acquisitions
2 - Partners
3 - New Streamlined Platform
4 - In-App Purchasing
5 - Affiliate Program
6 - Attribution Feature
7 - Video Ecosystem
8 - New Verticals
9 - Specialized Features & Applications - "Revenue Generators"
1 - Acquisitions
Acquisitions allow you to target and expand your markets, acquire desired technologies, as well as needed expertise.
The Direct Sales Market is Huge, but it's probably the Toughest Industry for Sales.
Verb Direct (formally Sound Concepts) provides Direct Marketing applications to large enterprise clients, some with many thousands of independent sales reps.
This acquisition allowed the merger of a leading marketing app for direct sales with an interactive sales tool to assist new marketers that struggle with sales. This market has been under served by traditional CRM products and this new Business Building and Sales Enablement Platform has proven to be a dominate force in the industry and will help marketers sell in all industries.
This was the market "nFusz" first tried to penetrate because the company felt this industry could benefit the most from their interactive sales tool. For many years Direct Sales has relied on recruiting an ever revolving group of non professional sales people that have to be trained on the products to be sold and how to sell them as well. Many were motivated to learn, but attrition rates were very high and they had to be continually replaced. This is where Sound Concepts with over 25 years of experience in Direct Sales came in. I believe this was ultimately the best acquisition they could have made.
Top 30 Direct Sales Enterprise Total Salespeople 21,396,643 "US only"
Direct selling is a $193 USD billion industry worldwide that encompasses 118.4 million independent representatives.
TeleHealth is one of the fastest growing and most lucrative markets for sales.
SoloFire
“We are delighted to welcome SoloFire to the VERB family,” said VERB CEO Rory J. Cutaia. "SoloFire’s natural, strategic fit with VERB’s portfolio of sales enablement solutions has made this a compelling acquisition for us. SoloFire platform has some very innovative and compelling capabilities that will serve as the foundation for a new complementary integrated platform designed to serve other markets and other verticals both within and outside of VERB’s current core competencies" "SoloFire has a proven product that increases sales productivity and marketing effectiveness in the healthcare and life sciences space, punctuated by strong relationships with leading medical device and diagnostics companies. We believe that the medical sales segment is one of the largest and fastest growing markets for the sales enablement software industry."
2 - Partners
Think Big... Rory and team are ramping up operations by partnering with the largest and best providers of ERP & CRM applications. They've already begun integrations with Salesforce and Microsoft that will sell Verb's products to their respective users with others like Oracle/NetSuite and Adobe/Marketo to follow. These companies are global and have millions of users.
Armies of Salespeople
A quick and extensive roll-out of Verb's Interactive Sales Enablement tools will help secure the top position on all CRM/ERP platform providers.
Oracle/NetSuite boasts a sales staff of over 2,000 people servicing millions of users, but they're only a small fraction the size of Salesforce. Launching with Salesforce first allows Verb to leverage the planet's largest cloud sales force to sell Verb's products to users of the Salesforce platform.
This is game changing and will catapult Verb's growth and continue each time Integrations with a Cloud Partner are completed.
This is big for Verb. If Salesforce didn't like verbLIVE, and wasn't satisfied with the integration, they would not be promoting it.
New Verb Sales Tool Allows Over One Billion Enterprise and Individual Microsoft Outlook Users Worldwide to Create, Distribute and Track Interactive Videos Seamlessly From Within Outlook
Developed through direct collaboration with Microsoft’s Global Partner Solutions’ U.S. Technical Team
Now available to all Outlook users worldwide through the Microsoft AppSource Store, new milestone offering expands accessibility of enhanced video-based sales enablement tools and is expected to create an important revenue catalyst for VERB
Developed through direct collaboration with Microsoft’s Global Partner Solutions’ U.S. Technical Team
Now available to all Outlook users worldwide through the Microsoft AppSource Store, new milestone offering expands accessibility of enhanced video-based sales enablement tools and is expected to create an important revenue catalyst for VERB
3 - New Streamlined Platform
New features
Completely self-service model
Self-signup
Self-on-boarding
Self-configuring
Best-in-class content management system capabilities
Great user level administrative capabilities
Industry leading analytics
Mobile and desktop platforms that sync with one another
A super slick one click sync feature that syncs immediately with Salesforce
With this architecture we can scale much more rapidly, laying the foundation for hyper-growth.
verbTEAMS for small businesses and solopreneurs
4 - In-App Purchasing
In-App Purchasing
Verb is currently rolling out a strategy to market products and services directly to all users through the app they are already using.
It will incorporate the ability to upgrade, subscribe or purchase current and forthcoming offerings like verbLEARN, verbLIVE, 3rd party apps and marketing videos.
To more effectively and efficiently monetize our current large user base, we have developed and have begun to deploy in-app purchase capabilities for all verbCRM users. This feature is currently being distributed and deployed as an automatic software update to enterprise client users whose monthly subscription fees and use of the application are paid by their corporate employer, sponsor, or principal. The in-app purchase capability will allow these users to pay for subscriptions directly in the app with their own credit card in order to access upgraded or unlocked verbCRM features and additional functionality within the app.
In addition, these users will have in-app access to our forthcoming “app store” where users can subscribe for third-party apps that are complimentary to verbCRM user demographics, such as specialized expense tracking applications, tax software, among other third-party apps offered directly to our user base on a revenue share basis with the third-party developers. In addition, we are expecting to introduce during 2020 an “Open API” architecture, allowing third-party developers to create specialized apps with features and functionality that integrate seamlessly into our verbCRM application. These will be offered directly to our user base through our verbCRM app store on a revenue-sharing basis.
In-app Marketing
Marketing to Verb's current users directly thru the app allows the company to offer the latest apps, upgrades and features to all "approximately 1.6 million" users as soon as they are available with no additional marketing costs. Current users can purchase or subscribe to any product or service not provided by an enterprise client by entering their personal credit card.
5 - Affiliate Program
Affiliate marketing has actually been adopted by companies like Shopify, among, many, many others who you know, will pay a monthly recurring fee for anyone that refers clients and customers to them. In fact, the data shows that many of these companies, that are not, by any means, direct sales companies, well, they experience the greatest rates of growth upon adopting a well-structured affiliate sales program. So, I’m proud to report that for the past year we’ve been hard at work developing our own affiliate sales program. It began by recruiting top affiliate sales talent to design, develop and manage the program, and now it’s scheduled to launch in January with the release of the standalone version of verbLIVE.
6 - Attribution Feature Released on May-13, 2021 to the Google & Apple stores
"The Attribution Feature is another industry first, an amazing verbLIVE feature we’ve kept under wraps until now. I call it one of the hyper-growth initiatives for Verb, and I credit our own McKinley Oswald with the original idea."
So how does it work? Suppose you wanted to host a verbLIVE event to promote and sell a new book, but your list of contacts and social media following isn’t that big? With the attribution feature, you can offer someone that does have a big list or following, and say, “Hey, I don’t really have a big following, so if you'll share my verbLIVE event with your contacts or followers, I’ll pay you a percentage of each book they buy through my verbLIVE event!”
So, if you know a few big-name influencers with massive followings, you could leverage their networks to help sell your books!
Now, think about it in the context of direct sales companies. So, I’ll host an event and get members of my team to invite their prospects to watch it, and my team members get credit for every sale to their prospects that they invited to my event, right? Powerful.
You can expect to see this in Q1, and because Verb already has a massive built-in audience for it, we think this can be big, right out of the gate in direct sales, and just think about the implications of this feature outside of direct sales. Think about how that could drive adoption and subscriptions for verbLIVE.
Note: VerbLIVE's Attribution Feature is going to be extremely popular.
"If you take a look at any of the popular big-boy video conference platforms out there, you’ll notice that they limit the number of viewers on a webinar to 250. Well, we have a client that wants to host verbLIVE events with 45,000 viewers. We have another one that wants to host a verbLIVE event with 1,000 viewers. They’ve looked at all the other platforms out there. These are billion-dollar enterprises, but they want verbLIVE. They want our innovative, industry-first features and functionality. So, we need to get this right. We don’t want the platform to become overloaded and crash it. Again, we don’t know how rapid the adoption and user rates will ramp, but given the backlog and pent-up demand, we have to be prepared for rapid growth."
"Well, we have a client that wants to host verbLIVE events with 45,000 viewers." If a client has 45,000 distributors, how many of them will be able to host an engaging shopping event?
If I had to guess, there will be only a small portion that can put on a real show, so-to-speak. Let's say that 1,000 of the 45,000 has what it takes to be really good at hosting a shopping event, which means there are another 44,000 fellow distributors that would be more than happy to share their event links with the attribution feature for some "easy money".
When these large clients host their first LIVE event, that's when real and meaningful exposure to verbLIVE begins, and the attribution feature will be very helpful to these people.
Can you see how this could go viral?
And for those that don't understand why the company wants to make sure their servers aren't stressed, keep in mind that Kim Kardashian sold 150,000 bottles perfume in a livestream where an incredible 13 million viewers watched the event! More
7 - Pulse
“Pulse is an innovative feature that we believe will have an immediate positive impact on our users’ day-to-day customer outreach, and the latest in a series of hyper-growth initiatives we intend to deliver to the market. Think about how much easier it will be for a salesperson tracking hundreds, if not thousands of customers, to make sure no potential sale falls through the cracks. With customizable push notifications, Pulse greatly enhances user awareness to support customers more effectively, increases customer interactions and engagement, and facilitates greater communication more easily through the application. We believe the personal touch from these direct communications will result in increased sales.”
8 - New Verticals
An entirely new platform
"As I’ve said many times before, nothing, nothing truly great is easy, and verbLIVE was no exception. It’s been hard, but oh so worth it, and here’s why. The market at large has now begun to catch up. There are more and more articles appearing in mainstream press about the coming savior of retail, live stream e-commerce, which, of course, is the vision that we laid out more than three years ago, before anyone even contemplated a consumer-level interactive live stream broadcast product. It’s now a product that sells itself. I’ve already talked about the backlog we have waiting of broad-based release. VerbLIVE is the type of app that has the ability to go viral and attract users with little to no intervention by us, because the very use of it by users attracts other users. That’s how I define the viral factor."
"The work we’ve done on verbLIVE, and all we’ve learned along the way, has opened our eyes to possibilities for correlated products and value-creation opportunities—in fact, an entirely new platform, a new vertical, that we believe will usher in an entirely new era that is far beyond what we had previously envisioned, and as best as we can determine so far, beyond what anyone else is currently contemplating, which is why we’re keeping some of these things tightly under wraps."
"We set out to dedicate 2020 to laying the foundation to support these new, and as yet undisclosed, initiatives that are big, bold, truly audacious undertakings, that I believe we can and will deliver in 2021. But now, as we’re getting closer, I’ve begun assembling the teams that are capable of delivering these initiatives and bringing them to market. So far, you’ve only seen the new members with big titles that we’re obligated to disclose in 8-K filings and press releases, so you know we’re attracting some really serious talent, and there’s a reason. These people could go anywhere. There’s a reason they want to be here. However, unlike what I did with my early, perhaps premature, disclosures around verbLIVE, for competitive reasons, I’m going to refrain for the time being from disclosing anything more about these projects. Bear with us. Bear with us on these things. You won’t be disappointed."
The possibilities for verbTV are enormous, but the hiring of Kym Nelson is a clue as to what may be coming with her experience at Twitch and with gaming!
verbTV is an online destination for shoppable entertainment. Whereas Marketplace is a social shopping experience, verbTV is a destination for those seeking commercial-free television content, such as concerts, game shows, sports, including e-sports, sitcoms, podcasts, special events, news, including live events, and other forms of video entertainment that is all interactive and shoppable. verbTV represents an entirely new distribution channel for all forms of content by a new generation of content creators looking for greater freedom to explore the creative possibilities that a native interactive video platform can provide for their audience. We believe content creators may also enjoy greater revenue opportunities through the native ecommerce capabilities the platform provides to sponsors and advertisers who will enjoy real-time monetization, data collection and analytics. Through verbTV, sponsors and advertisers will be able to accurately measure the ROI from their marketing spend, instead of relying on decades-old, imprecise viewership information.
At launch, verbTV will feature the popular business pitch show “2 Minute Drill” currently shown on Amazon Prime and Bloomberg TV. However, verbTV will host a shoppable version of the 12 episodes of the upcoming Season 3. Each episode is a fast-paced reality show where 5-6 entrepreneurs competing for $50,000 in cash and prizes, have 2 minutes to impress the judges with the best investor pitch. Our CEO is one of the judges on the show. Expected to air in early 2022, verbTV viewers will be able to click on-screen and purchase the products and services of the contestants featured on the show, among other contemplated interactive features. Dave Meltzer, the creator of the show, and Co-founder of Sports 1 Marketing and the former CEO of the renowned Leigh Steinberg Sports & Entertainment agency, has signed-on with Verb to produce other interactive and shoppable entertainment for verbTV. Other such partnerships, as well as a creator program, are currently in progress.
MARKETPLACE is a centralized online destination where shoppers could explore scores of shoppable livestream events, and over time - thousands, across numerous product and service categories, being hosted by people from all over the world, always on - 24/7 - where shoppers could communicate with the hosts, asking questions about products in real-time - through an on-screen chat visible to all shoppers – that allows shoppers who have invited their friends and family to join them there to share the experience - to communicate directly with each other in real time, and then simply click on a non-intrusive - in-video overlay to place items in an on-screen shopping cart for purchase – all without interrupting the video. Shoppers can visit any number of other shoppable events to meet up and chat with friends, old and new, and together watch, shop and chat with the hosts, discover new products and services, and become part of an immersive entertaining shopping experience. Throughout the experience, the shopping cart follows shoppers seamlessly from event to event, shoppable video to shoppable video, host to host, product to product.
The Marketplace business model is a simple but next-level B to B play. It is a multi-vendor platform, with a single follow-me style unified shopping cart, and robust ecommerce capabilities with the tools for consumer brands, big box brick and mortar stores, boutiques, influencers and celebrities to connect with their clients, customers, their fans, followers, and prospects by providing a unique, interactive social shopping experience that we believe could keep them coming back and engaged for hours.
A big differentiator for Marketplace is that it also provides an online meeting place for friends and family to meet, chat, shop and enjoy a fun, immersive shopping experience in real time together from anywhere and everywhere in the world. Marketplace will provide vendors with extensive business building analytics capabilities not available on, and not shared by many operators of other social media sites who regard that information as valuable proprietary property. All vendors on Marketplace will retain this valuable intelligence for their own, unlimited use.
Marketplace allows vendors an opportunity to reach not only the shoppers they invite to the site from their own client and contact lists, but also those shoppers who came to the site independently who will discover these vendors as they browse through the many other shoppable events hosted simultaneously on Marketplace 24/7, from around the world. We believe our revenue model will be attractive to vendors and will consist of SaaS recurring revenue as well as a share of revenue generated through sales on the platform.
Marketplace will also incorporate a modified version of our verbLIVE Attribution technology, allowing vendors who so choose, to leverage extremely powerful, built-in affiliate marketing capabilities. Non-vendor visitors to the site can search for those vendors that have activated the Attribution feature for their events and be compensated when people they referred to that vendor, purchase products or services during that vendor’s shopping event. We expect that this feature, unique to Marketplace, will drive many more shoppers who will be referred from all over the world, producing a cross-pollination effect enhancing the revenue opportunities for all Marketplace vendors, while also creating an attractive income generating opportunity for non-vendor Marketplace patrons.
Marketplace is an entirely new platform, built wholly independently and separate from our verbLIVE sales platform, representing what we believe is the state of the art of shoppable video technology. It will utilize an ultra-low latency private global CDN network that we control, allowing us to deliver a high-quality experience and platform performance capabilities. We also believe that Marketplace will expose vendors to our entire suite of sales enablement products, such as verbMAIL, among others, that could drive new cross selling revenue opportunities.
9 - Specialized Features & Applications - "Revenue Generators"
Rory has hinted that more revenue generating apps and features are on the way, but here are the ones that come to mind already in place.
verbGO - The mobile only interactive video app. "monthly"
verbTEAMS - A self on-boarding Sales Enablement platform that also allows self branding for both small businesses and solopreneurs. "monthly"
verbCRM - This is a Sales Enablement platform for larger Direct Sales clients with special needs. "monthly"
verbLIVE - Included with verbTEAMS "monthly"
verbLEARN - An interactive, gamified learning management system (LMS) for use by corporate sales managers and educators for training and education.
Sampling - A cool feature that allows users to ship product samples to potential customers from within the app. "per use"
Attribution Feature - Just delivered to the Google & Apple stores on 5-13-21, is a new app that allows verbLIVE users to partner with other influencers to amplify audiences and share in the profits. "monthly"
verbMAIL - Verb's New Interactive-Video eCommerce Technology Coming soon "monthly?"
Verb's Marketplace - A new Interactive livestreaming eCommerce Platform. - This one is still in beta but is launching soon. Revenue from this platform is derived from a percentage of all sales within Marketplace.